Bau Varadium

Bau Varadinum is a construction company based in Oradea ( RO ) , founded in 2017.

The name of the company comes from , the latin “Varadinum”  which was the name of Oradea back in the day , and it was first mentioned in 1113.

Our task was to make a logo which is different from the competition , something modern , fresh , clean .

Date: June 2017
Client: Bau Varadinum
URL: bauvaradinum.ro

Early explorations

We tried different directions , but kept coming back to this version which the client and we both liked.
The double V’s create a simple box / structure , which has a nice little optical illusion , creating an interesting 3D object.

Logo Construction

THE MARK

The main idea behind the logo was to create some kind of reference to a structure , so we started with the most basic shape we could find to represent a structure : – a cube , made of triangles , and also the letter “V” can be noticed flipped vertically and horizontally.