ARCHICRAFT

DESIGN. ARCHITECTURE. IMPLEMENTATION.

These three words are our foundations on which
we built our company more then a decade ago , back in 2003.”

– Cristian Mihai / Founding Partner

Archicraft is responsible for creating distinguished products with unique characteristics , for corporations with office spaces, clients who allocate money for premium personal / residential homes, real estate developers, B2B, B2C.

Since they do high , premium spaces the old logo and visuals were outdated ( were used for more then 14 y ) , so they approached us to help them develop a new direction , which is modern , clean and unique.

Date: May 2017
Client: Archicraft
URL: archicraft.ro

MISSION

Archicraft is a well known business in the architectural world.

With more then 15 years of experience , and numerous well known project under their belt , they were in need of a new identity , which can represent their values better. The main goal was to create something unique , modern but also keep some of the old logo’s aspects so it will be easier for existing and new clients to recognize Archicraft.

THE ROAD TO SUCCESS
Developing a brand can be a long and stressful process, and we try to make it as easy and transparent as we can.
We tried a number of directions and variations for the new look of the company ,some of the concepts can be seen below.

Early explorations

THE MARK

The mark si a combination of the letter “a” and “c” from Archicraft.
Since the company is focused around architecture, where geometric forms are very common , the mark fits into a rectangle , and has a 3D feel , which we achieved this be using subtle gradients , and keeping 90 and 45 degree angles.