In the discovery phase, we learned a lot about the client’s vision and the main idea behind starting a sustainable fashion brand. Starting with the brand strategy, we helped develop the values of the brand:
Sustainability – using only natural, recycled, eco-friendly, and ethically sourced fabrics, Honesty – fully transparent about who we work with and how, Fairness – paying honest living wages to workers, regardless of race, gender or religion.
The next step was to find a way to describe with one sentence what was the brand about so people who care about the same problems can relate. Human approach with minimal impact, without any harm to the environment. – this is the promise of the brand that we managed to discover together with the client.